Greater Tallahassee Advertising Federation

[Skip Navigation]

AAFT Committee Overview

Committee’s are essential to the overall success of AAFT. Each committee consists of a Chair (and possibly Co-Chair) and recruited members and/or student volunteers. All committees on the local level have District liaisons to provide guidance and support in committee initiatives. Additionally, all committees should serve as a resource for each other, as we all the same ultimate goals. Please read below for a top-line overview of committee responsibilities.

Finance Commitee

Description: To supervise, under control of the Board of Directors, the finances of the organization and prepare all budgets for the organization.

Current Treasurer: Perry Henry, phenry@insitemediacom.com

ADDY Committee

Description: Complete planning and execution of the local level of the National ADDY Awards competition.
Responsibilities include: Develop and manage budget for optimal fundraising; Solicit and coordinate entries for the nation’s largest advertising competition; Develop all ADDY communications (flyers, invitations, etc) and ADDY Awards Winners’ Book; Secure venues for all ADDY-related activities (Call-for-Entry, Judging, and Awards Gala); Oversee all aspects of judging: select credible judges, arrange travel and hospitality accommodations, and managing the judging process; Produce ADDY Awards Show/Presentation and Gallery Showing; Secure design, print, and production partners for event support; Plan AAFT ADDY Awards Gala including menu, logistics, awards, and ticket sales.

Current ADDY Chair: Available
Co-Chair: Lisa Ferrier, lferrier@visitflorida.org

Legislative Committee

Description: Serves as the central point of communication and coordination for the AAFT’s legislative issues and initiatives.
Responsibilities include: Monitor any state legislative issues that could impact the overall advertising industry and its member industry segments (print, outdoor, broadcast, cable, Internet, film/TV/digital media production); Inform members about historical legislative issues as well as potential future issues ; Conduct grassroots government-relations programs within local market; Assist with planning and organization of the Annual Legislative Fly-In; Promote the District Political Actions Committee (PAC) Fund to secure annual contributions.

Current Chair: Heather Johnson, heather@appletwoassoc.com

Education

Description: Liaison to college and university student AAF chapters, marketing communications organizations and programs.
Responsibilities include: Encourage student participation in AAFT activities and programs; recruit student members at institutions without student AAF chapter; Maintain positive relationships with advertising program faculty/professors and administrators; Coordinate local scholarship application, selection and award process; Support and promote national AAF student programs such as AAF’s Most Promising Minority Students, Student ADDY Awards, and the National Student Advertising Competition; Promote local, district and national internship programs to students.

Current Chair: Jeff Brainard, jeff@catchyourlimitconsulting.com
Co-Chair: Rick Rice, ricer@tcc.fl.edu

Public Service

Description: Implement district-wide public service initiative and establish additional local initiatives.
Responsibilities include: Execute district-wide public service initiative in local market; Develop advertising-related assistance for local non-profit organizations; Identify opportunities for AAFT direct community involvement through group participation (walks, runs, etc) and fundraising for local non-profits organizations.

Current Chair: Available

Membership

Description: Improve membership acquisition and retention for AAFT.
Responsibilities include: Identify prospective members and initiate contact regarding the organization; Promote National AAF and District membership benefits to our local members; Develop and promote the AAFT Member Benefits program; Maintain membership records and database for report to District and National; Establish relationships with other professional member-based organizations.

Current Co-Chairs: Somer Vanlandingham, somervanlandingham@clearchannel.com; Trish Rodriguez prodriguez@kidd.com; Robin Welch, rwelch@lamar.com.

Programs

Description: Coordinate monthly professional development programs and seminars. Responsibilities include: Develop a plan for year to include a professional development seminar/speaker series and potential priority topics; Identify national-level speakers for local programs; Secure program venues; Coordinate speaker’s travel accommodations and hospitality; Advise host club and Conferences Chair well in advance as to speakers’ A/V needs.

Current Chair: Audrey Stone, Audrey_stone@compassmac.com
Co-Chair: Lisa Ferrier, lferrier@visitflorida.com

Auction

Description: Coordinate and manage annual Media Auction – live and silent auction to raise money for AAFT Scholarship Awards and general operating funds ; Arrange solicitation, gathering and cataloging of all donations. Arrange staffing and organization of check-out system; Develop and implement partnerships with outside businesses/organizations to increase attendance and donations.

Current Chair: Whitney Skinner, whitneyskinner@clearchannel.com

Club Achievement

Description: Gain District and National recognition for AAFT accomplishments through participation in the Ad Fed Club Achievement Competition. Responsibilities include: Gather and compile information about club activities and accomplishments in areas like programming, membership, communication, public service, education and government relations; Develop formal presentation notebook for District and National competition including write-ups and photographs.

Current Chair: Available

Communications/PR

Description: Coordinate internal and external communications membership, press, client industries, and general public. Responsibilities include: Implement complete integrated communications plan with target dates and flowcharts; Manage and maintain all club communication vehicles including newsletters, web site, press releases, etc; Identify opportunities to position AAFT as local industry spokesperson(s) or experts with the media.; Generate press coverage for the major AAFT events, programs, and involvement.

Current Chair: Lisa Smith, lsmith@fox49.com

Sponsorships

Description: Create additional sources of revenue for funding AAFT initiatives. Responsibilities include: Procure cash and in-kind contributions to further AAFT initiatives; Create a sales/media kit with individual and packaged sponsorships that will be the sales tool for selling AAFT sponsorships; Establish relationships with potential AAFT sponsors and partners; Work with the Programs, ADDY, Special Events, and Conference Committees to secure event-specific sponsors.

Current Chair: Available

Silver Medal Committee

Description: To plan, execute, and promote the Silver Medal Award Program which recognizes men and women who have made outstanding contributions to advertising and their community. Responsibilities and requirements include: Solicit nominations from general membership for the Silver Medal Award Recipient; Shall be composed of past Silver Medal winners and shall serve as a jury to select a Silver Medal winner as set forth under guidance established by National AAF; Immediate Past President if he or she is a Silver Medal winner shall chair the Silver Medal Committee; otherwise, the chairman of the Silver Medal Committee shall be appointed by the President from among past Silver Medal winners and shall report to the President.

Current Members: Available

Nominating Committee

Description: Responsible for preparing the slate of officers to be presented to general membership as outlined in Article X of the By-Laws. Responsibilities and requirements include: The Immediate Past President shall serve as Chairman. The nominating committee shall consist of four members, one of whom shall be the President-Elect, and three other members of the organization appointed by the Chairman; Prepare and present a slate of prospective Directors and Officers for consideration by the general membership at the annual meeting.

Current Chair: Available