Best of Public Service – Franceschi Public Service Award – Tallahassee’s Best of Show

This year our judges awarded top honors in the AAF-Tallahassee ADDY® Awards to the “Fifth Guy” Public Service Entry submitted by Marketing for Change. True to our clubs roots as a strong Public Service and Government Relations Community we recognize the creative excellence of the “Fifth Guy” Campaign.  Marketing for Change and Herrle Communications Group have worked together as sister agencies since 2005.  This campaign illustrates the strength of their combined efforts and foretells great things for the newly Merged Salter>Mitchell, headed by April Salter Herrle and Peter Mitchell.

            Winner:          Salter>Mitchell (formerly Herrle Communications Group & Marketing for Change)
            Advertiser:   The Florida Department of Health
            Title:               The Fifth Guy Campaign - The Florida Department of Health
            Credits:          Peter Mitchell, CREATIVE DIRECTOR & COPYWRITER
                                    Terry Stavoe, DIRECTOR
                                    Tait Martin, Ph.D., RESEARCH DIRECTOR
                                    Joe Rupp, ART DIRECTOR
                                    Thomas Clark, COPYWRITER

Just another day in the office     Sick Day                       Cougher :30              Urinal (final version)

Judges Choice – Outstanding Creative

Winner:           Taproot Creative
Advertiser:    Federal Strategy Group
Title:                Federal Strategy Group Holiday Card
Credits:          Sean Doughtie, Creative Director
                         Jon Edwards, Designer

Best of Print

Winner:            Florida Housing Finance Corporation
Advertiser:       Florida Housing Finance Corporation
Title:    Living in Florida: Florida Housing Finance Corporation's 2006 Annual Report
Credits:            Jenifer Stern, Art Direction
                           Ian Smith, Communications Director
                          Rapid Press, Printer

Living in Florida: 2006 Annual Report

Best of Interactive

Winner:            3W Studios
Advertiser:     GPM/Twenty3Twenty
Title:                Twenty3Twenty Website
Credits:           Steve Vorass, Primary

The AAF - Tallahassee announced the winners of the coveted ADDY Awards competition honoring creative excellence in advertising.
A Complete list of winners is listed below.

ADVERTISING FOR THE ARTS & SCIENCES
Silver ADDY® Award An Evening at the Museum VISIT FLORIDA VISIT FLORIDA
Silver ADDY® Award Bear Creek Music & Art Festival Design Farm Bear Creek Music & Art Festival
Silver ADDY® Award Winter Festival Youth Art Exhibition Lorem Ipsum Design Studio Council on Culture & Arts

ADVERTISING INDUSTRY SELF-PROMOTION
Gold ADDY® Award Compass Web Site Compass Marketing & Consulting Compass Marketing & Consulting
Gold ADDY® Award Self-Promotion Campaign 3W Studios 3W Studios
Gold ADDY® Award Red Carpet Affair Invitation Kidd Group Kidd Group
Silver ADDY® Award Ron Sachs Communications Creative Ron Sachs Communications Ron Sachs Communications
Silver ADDY® Award Ron Sachs Communications Humane Ron Sachs Communications Ron Sachs Communications
Silver ADDY® Award Taproot Creative Self-Promotion Taproot Creative Taproot Creative
Silver ADDY® Award Revival Creative Business Cards Revival Creative Revival Creative
Silver ADDY® Award VISIT FLORIDA Move Announcement VISIT FLORIDA VISIT FLORIDA
Silver ADDY® Award VISIT FLORIDA Partner Web Site VISIT FLORIDA VISIT FLORIDA
Silver ADDY® Award Ron Sachs Communications Orlando Ron Sachs Communications Ron Sachs Communications
Silver ADDY® Award Moore Consulting Group - What's Your Moore Consulting Group Moore Consulting Group
Silver ADDY® Award 2007 ADDY Winner Book Cover Greater Tallahassee Advertising Greater Tallahassee Advertising
Silver ADDY® Award transplant transplant transplant
Silver ADDY® Award VancoreJones Website Design Farm VancoreJones Communications

COLLATERAL MATERIAL
Gold ADDY® Award Flat Creek Reserve Booklet Revival Creative Flat Creek Reserve
Gold ADDY® Award Girls Get IT Identity System Ron Sachs Communications Girls Get IT
Gold ADDY® Award Federal Strategy Group Holiday Card Taproot Creative Federal Strategy Group
Gold ADDY® Award Girls Get IT Poster Ron Sachs Communications Girls Get IT
Gold ADDY® Award Living in Florida: Florida Housing Florida Housing Finance Corporation Florida Housing Finance Corporation
Silver ADDY® Award 2007 KNOWMORE Learning FCUL Service Group, Inc Florida Credit Union League/KNOWMORE
Silver ADDY® Award Twenty3Twenty Brochure Kidd Group GPM/Twenty3Twenty
Silver ADDY® Award 2006 Annual Report Kidd Group Darby Bank
Silver ADDY® Award State Strategies Business Papers Taproot Creative State Strategies
Silver ADDY® Award Panhandle Area Educational Taproot Creative Panhandle Area Educational Consortium
Silver ADDY® Award Go Green Strategies Identity System Ron Sachs Communications Go Green Strategies
Silver ADDY® Award Florida Seafood Recipes FL Dept of Agriculture and Consumer Florida Department of Agriculture and
Silver ADDY® Award "Owner's Manual" - New Member Kit ThinkCreative Patriot Federal Credit Union
Silver ADDY® Award Proctor Honda Holidays Compass Marketing & Consulting Proctor Honda
Silver ADDY® Award ”Investing Globally for Florida’s Future“ Intuition Creative Group State Board of Administration
Silver ADDY® Award Proctor Honda-Snow Angel Compass Marketing & Consulting Proctor Honda
Silver ADDY® Award Proctor Honda-Wreath Compass Marketing & Consulting Proctor Honda

CONSUMER OR TRADE PUBLICATION
Gold ADDY® Award Lake Blackshear: 'Home is Where the Revival Creative Lake Blackshear Plantation
Silver ADDY® Award Lake Blackshear: 'Migration is for the Revival Creative Lake Blackshear Plantation
Silver ADDY® Award Proctor GM Truck vs Fish Compass Marketing & Consulting Proctor GM
Silver ADDY® Award 'Better Gift' Franceschi Advertising and Public Capital Eurocars
Silver ADDY® Award Environmental Defense Win Ron Sachs Communications Environmental Defense
Silver ADDY® Award Testimonials Kidd Group Wakulla Bank
Silver ADDY® Award Sealed in Ink transplant UCB (Union Credit Bank)

DIRECT MARKETING
Gold ADDY® Award eLayaway "Egg" Calendar ThinkCreative eLayaway.com
Silver ADDY® Award 'Try to Find Parking' - Brochure ThinkCreative StarMetro
Silver ADDY® Award Tallahassee Mixed Martial Arts T-Shirt Revival Creative TMMA
Silver ADDY® Award Hummer Snowglobe Compass Marketing & Consulting Proctor Hummer
Silver ADDY® Award Special Event Items Kidd Group Darby Bank
Silver ADDY® Award Twenty3Twenty Mailer Kidd Group GPM/Twenty3Twenty
Silver ADDY® Award FSLSO Teaser Card Campaign Design Farm Florida Surplus Lines Service Office

ELEMENTS OF ADVERTISING
Gold ADDY® Award State Strategies Logo Taproot Creative State Strategies
Gold ADDY® Award FCAT Explorer: Science Voyager Design Farm Infinity Software Development/Dept. of
Gold ADDY® Award Flat Creek Reserve Photography Revival Creative Flat Creek Reserve
Silver ADDY® Award Proctor GM Transformer Compass Marketing & Consulting Proctor GM
Silver ADDY® Award TMMA Logo Revival Creative TMMA
Silver ADDY® Award Camelot Logo Ron Sachs Communications Camelot Schools
Silver ADDY® Award Compass Job Urgency Compass Marketing & Consulting Compass Marketing & Consulting
Silver ADDY® Award Girls Get IT Logo Ron Sachs Communications Girls Get IT
Silver ADDY® Award FCAT Explorer: Science Station Design Farm Infinity Software Development/Dept. of
Silver ADDY® Award Bako Podiatric Pathology Services transplant Bako Podiatric Pathology Services
Silver ADDY® Award Self-Promotion Campaign 3W Studios 3W Studios

INTERACTIVE MEDIA
Gold ADDY® Award Rhodes & Brito Website 3W Studios Rhodes & Brito
Gold ADDY® Award Twenty3Twenty Website 3W Studios GPM/Twenty3Twenty
Gold ADDY® Award Travel With Conscience Website 3W Studios Travel With Conscience
Silver ADDY® Award New Leaf Co-op Website 3W Studios New Leaf Market
Silver ADDY® Award QLu Website Design Farm QLu
Silver ADDY® Award Creative Benefits eNewsletter Ron Sachs Communications Creative Benefits for Educators
Silver ADDY® Award Florida Forestry Association Web Site Taproot Creative Florida Forestry Association
Silver ADDY® Award Brandi Brown Events Website Design Farm Brandi Brown Events
Silver ADDY® Award Federal Strategy Group Web Site Taproot Creative Federal Strategy Group
Silver ADDY® Award Navigators Holiday Party RSVP Revival Creative DC Navigators
Silver ADDY® Award Navigators Banner Revival Creative DC Navigators
Silver ADDY® Award Flat Creek Reserve Website Revival Creative Flat Creek Reserve
Silver ADDY® Award DC Navigators Website (Database Revival Creative DC Navigators
Silver ADDY® Award The Roskamp Institute Revival Creative DC Navigators
Silver ADDY® Award Line1/Spinvox Banner Franceschi Advertising and Public Line1 Communications/Spinvox

MIXED MEDIA (Cross Platform) CAMPAIGNS
Gold ADDY® Award Tallahassee Mixed Martial Arts Revival Creative TMMA
Gold ADDY® Award ICE TEA Kidd Group Darby Bank
Silver ADDY® Award Testimonials Kidd Group Wakulla Bank
Silver ADDY® Award 2007 Ag-Environmental Leadership FL Dept of Agriculture and Consumer Florida Department of Agriculture
Silver ADDY® Award Propane -- Exceptional Energy Mixed FL Dept of Agriculture and Consumer Florida Propane Gas Safety,
Silver ADDY® Award SASHTO Brand Identity Campaign Design Farm David Lee, SASHTO
Silver ADDY® Award Culpepper Construction Company Design Farm Culpepper Construction Company

NEWSPAPER

Gold ADDY® Award When Business is Good transplant Greater Tallahassee Chamber of Commerce
Silver ADDY® Award Blackberry transplant Greater Tallahassee Chamber of Commerce
Silver ADDY® Award Partners transplant Greater Tallahassee Chamber of
Silver ADDY® Award We Run the Business transplant Greater Tallahassee Chamber of
Silver ADDY® Award Testimonials Kidd Group Wakulla Bank
Silver ADDY® Award ICE TEA Kidd Group Darby Bank
Silver ADDY® Award Five Star Kidd Group Bay Medical
Silver ADDY® Award Lake Blackshear: "Peace and Hominy" Revival Creative Lake Blackshear Plantation
Silver ADDY® Award Proctor GM Transformer Compass Marketing & Consulting Proctor GM

OUT-OF-HOME
Gold ADDY® Award Proctor Hummer Humbat Compass Marketing & Consulting Proctor Hummer
Silver ADDY® Award ICE TEA Teaser Kidd Group Darby Bank
Silver ADDY® Award Testimonials Kidd Group Wakulla Bank
Silver ADDY® Award Testimonial Kidd Group Wakulla Bank

PUBLIC SERVICE
Gold ADDY® Award The Fifth Guy Campaign - The Florida Marketing for Change, Inc. The Florida Department of Health
Gold ADDY® Award Fool n-tersections communications group Florida Council on Compulsive Gambling
Gold ADDY® Award Goodwood Compass Marketing & Consulting Goodwood Museum
Gold ADDY® Award FCAT Explorer & FOCUS 2006-2007 Design Farm Florida Department of Education
Gold ADDY® Award Jazz For Justice Poster Ron Sachs Communications Legal Services of North Florida Children's
Gold ADDY® Award ED in '08 Revival Creative DC Navigators
Silver ADDY® Award 'Gracias' Radio PSA FL Dept of Agriculture and Consumer Florida Farm Bureau Federation
Silver ADDY® Award Writing on the Wall n-tersections communications group Florida Council on Compulsive Gambling
Silver ADDY® Award TAPP - Think About Personal Pollution Mike Vasilinda Productions City of Tallahassee
Silver ADDY® Award World Class Schools Web Site Taproot Creative Tallahassee Chamber of Commerce
Silver ADDY® Award Alliance For a Healthy Florida Web Site Taproot Creative Alliance For a Healthy Florida
Silver ADDY® Award Harcourt Web Site Ron Sachs Communications Harcourt Assessment, Inc.
Silver ADDY® Award We do dreams. 60-second Short Film United Way of the Big Bend United Way of the Big Bend
Silver ADDY® Award Shutter-up Florida Campaign Design Farm Florida Surplus Lines Service Office
Silver ADDY® Award FCAT Explorer Promotional Poster Design Farm Florida Department of Education
Silver ADDY® Award Healthy Start Brochure Ron Sachs Communications Gadsden Community Healthy Start
Silver ADDY® Award Leon County Schools Choice Brochure Ron Sachs Communications Leon County Schools Choice Program
Silver ADDY® Award Goodwood Compass Marketing & Consulting Goodwood Museum
Silver ADDY® Award FSU Division of Student Affairs Annual Lorem Ipsum Design Studio FSU Division of Student Affairs
Silver ADDY® Award Virginia League of Conservation Voters Lorem Ipsum Design Studio Virginia League of Conservation Voters
Silver ADDY® Award Last Thing You See Evolution Media, Inc Florida Fish and Wildlife Conservation
Silver ADDY® Award What's Developing Florida Housing Finance Corporation Florida Housing Finance Corporation

RADIO
Silver ADDY® Award ICE TEA Kidd Group Darby Bank
Silver ADDY® Award Proctor GM Better Way Bare Compass Marketing & Consulting Proctor GM
Silver ADDY® Award Proctor GM Better Way Compass Marketing & Consulting Proctor GM
Silver ADDY® Award TMMA Radio Revival Creative TMMA
Silver ADDY® Award "If you weren't driving" Reminders ThinkCreative StarMetro

SALES PROMOTION
Silver ADDY® Award VISIT FLORIDA Welcome Center VISIT FLORIDA VISIT FLORIDA
Silver ADDY® Award Opportunity at Every Turn Evolution Media, Inc Greater Tallahassee Chamber of
Silver ADDY® Award Twenty3Twenty Realty Kit Kidd Group GPM/Twenty3Twenty
Silver ADDY® Award Tidings Newsletter Kidd Group Beaches Energy Services
Silver ADDY® Award Green Lobby Banners Kidd Group Beaches Energy Services
Silver ADDY® Award QLu Valet Kit Design Farm QLu
TELEVISION
Silver ADDY® Award Propane -- Exceptional Energy TV spot FL Dept of Agriculture and Consumer Florida Propane Gas Safety,